Friday, May 27, 2011
"Marketers, it turns out, are just really good at giving us stories we want to steal"
I was fascinated by Jonah Lehrer's article at Wired entitled Ads Implant False Memories, the ending sentence of which I've quoted in the headline above. (Hat-tip Prof. Oren Kerr at Volokh Conspiracy.)
Follow-up bonus questions:
Trial advocates are, in some respects, another sort of "marketer," and the most effective ones are inevitably good story-tellers. Could lawyers find a way to take advantage of the phenomenon described in this article?
And if we could, would it be ethical?
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(1) DRJ made the following comment | May 27, 2011 10:41:38 PM | Permalink
I think good storytellers and litigators already do this, although I'd describe it in a slightly different way. They are good at making an audience or jury empathize with what another person felt or experienced.
I think this is ethical as long as the point is to help the audience or jurors identify with and comprehend the experiences and feelings, but it is troubling if there's a fine line between feeling someone else's pain and believing it's your own.
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