Thursday, August 23, 2012
Red books vs. blue books, and Obama's book(s) vs. Romney's book
Instapundit Glenn Reynolds links Amazon's Election Heat Map 2012, which contains Amazon.com's ongoing analysis of its sales of political books, which it divides into "neutral" books, "red" books, and "blue" books. A book's color, for this purpose, has nothing to do with its cover; instead, Amazon says it classifies political books as red or blue (rather than neutral) "if they have a political leaning made evident in book promotion material and/or customer classification, such as tags."
According to Amazon's current analysis, in the last 30 days, "red" books have outsold "blue" books by 56% to 44% nationally, and "red" books have outsold "blue" books in all states except New York, Vermont, Massachusetts, Rhode Island, and the District of Columbia. Texas, colored cherry-red on Amazon's map, buys two "red" books for every "blue" book, but "red" books only hold a tenuous 2% lead in California.
Prof. Reynolds notes Amazon's sidebar, though, which tracks the sales of Barack Obama's second book, "The Audacity of Hope: Thoughts on Reclaiming the American Dream," against Romney's "No Apology: The Case for American Greatness" — with Obama's book substantially outselling Romney's.
I haven't yet read Romney's book, but I read Obama's first quote-unquote "autobiography" — "Dreams From My Father: A Story of Race and Inheritance," quite closely before the 2008 election. Indeed, I compared Obama's "Dreams" to John McCain's "Faith of My Fathers" in a long post then — McCain versus Obama: 'placelessness,' faith, and dreams — which I think holds up pretty well today. (My two key conclusions: (1) "Barack Obama's young life, and the people around him then, were filled with unconnected randomness. John McCain's young life, and the people around him then, were filled with deeply shared purpose"; and (2) "McCain got a rock-solid and abiding 'faith' from his grandfather and father — faith in them, in himself, in the U.S. Navy and the other U.S. military forces, and most importantly, in all of America — while at best, Obama got only 'dreams' from his.")
I also tried to read "The Audacity of Hope" in 2008, but I frankly found it dull, nearly impenetrable, and entirely forgettable: It's not really another autobiography, and it has no plot or story. Rather, it's more or less a repackaged bundle of early Obama campaign speeches and position papers. It's a typical politician's book — which is to say, it's a book that exists to be bought (so it will generate a nicely laundered royalty), and to be displayed on supporters' bookshelves, not a book to actually be read by anyone other than a zombied sycophant whose brains have already been scooped out and consumed.
Of course, both of Obama's books are still selling — and providing him with a handsome continuing royalty stream — and if we counted both Obama books against Romney's one, the sales gap would surely be even larger. And indeed, when I noticed that Amazon had only pitted one of Obama's two books against Romney's single book, I thought perhaps that Amazon was guilty of an oversight.
But then I had a small epiphany, and I suddenly understood why "Dreams From My Father" wasn't included in Amazon.com's sale comparison:
It simply wouldn't be fair to compare fiction to nonfiction.
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I took away a different point:
When it comes to books that involve thinking about the issues, Republicans win (thus more Red books than Blue books).
When it come to personal idolatry, and giving your candidate virtual BJs, well, the Democrats are clearly #1.
Personally, I'm quite happy with that breakdown. :-)
(2) Davod made the following comment | Aug 26, 2012 7:53:03 AM | Permalink
While Dreams from my Father was purchased by the State Department, I would be more worried if the Education Department was sending Obama's books to schools as required reading. Just think The Thoughts of Obama's required reading.
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